November 27, 2018
Birdseed (or bird seed) is defined as any seed or blend of seed for feeding birds. So why would a web -based company call themselves that? Great question.
We considered many names for the brand. Many of them explained what we did or were very clever, but were too technical. We needed a name that represented what our tool did and was easy to understand. Of course, one now also has to consider if the domain name is available and the ease or difficulty in winning that search term organically. Our founder, Drew, had a eureka moment one night. He came up with the correlation between birds and customers, and ergo the name BirdSeed.
Imagine you want to attract many birds to your backyard and you want them to stay as long as possible. There is no way to know what types of birds may visit, so you use a blend of different foods to feed more birds. This keeps them longer and ensures they remember YOUR yard to revisit.
We’ve learned that you can attract website visitors in a similar way. Because of their communication preferences, buying cycle stage and your ability to respond real-time, you need a blend of tools to engage them more, make them want to stay longer and come back later.
So why BirdSeed.io instead of BirdSeed.com?
.Io domains are recognizable, and even embraced by the tech and startup communities. Although dot coms are popular, very often people correlate these domains to a desktop application or website. Our tool can be used on a desktop, as a mobile application or integrated into several other technologies through APIs or other integration protocols. We wanted to represent that we were modern, understood technology and the coming of the next technology wave and frankly because birdseed.io stands out as something different than some shop where you buy sunflower seeds and millet. We wanted something different and unique, because our tool is different and unique.
You do a lot of work to get people to your website. PPC, SEO, social media, brick and mortar specials, tradeshows- the list goes on. Many people have figured out how to get people to their website or app. The problem is that after all that work, people leave the website without doing ANY action. No lead form, no communication, no questions asked, nothing. All that work and money you spent to get people to the website doesn’t matter if they don’t convert. BirdSeed isn’t a way to drive more traffic to your website. Instead, BirdSeed is a way to increase the web visitor experience to be improved so that more of your web visitors turn into web customers. What would an increase in your visitors conversions mean to your business?
Who is BirdSeed for?
BirdSeed works with many different types of industries. Other than something illegal or immoral, BirdSeed has been integrated in just about every line of business and size of business. Large enterprise client, small-medium sized business, family-owned business and everything in between. Whether it is business-to-consumer (B2C), business-to-business (B2B), Business-to-Government (B2G), non-profits, personal websites, social causes, blogs, podcasts, etc BirdSeed helps. All entities consist of people and people are unique in their needs and communication preferences. Some specific verticals we have worked well for include, but aren’t limited to; schools, car dealerships, realtor sites, legal and medical, e-commerce, churches, web design agencies, private consultants and many others.
BirdSeed is, and will remain, free for life. No restricted functionality or missing the important parts that make something work. No contracts, no hidden charges, no gotchas, etc. We offer BirdSeed+ which offers extra add-ons that some businesses will find valuable. While our free version is sufficient for most businesses, the market for what we offer is large and we include a small advertising footer banner to help spread the word, so even if a small percentage of businesses choose to add BirdSeed+, we can continue to help you generate website leads!
BirdSeed is an incredibly simple, yet powerful tool. It takes less time to integrate into your website than it takes to read this post. One simple line of code in your website or app and you get 12 powerful tools including live chat, meeting scheduling, FAQ, testimonials and more all in one simple button.
Contact us today, however you prefer, by clicking on the box on the bottom right of this page to see for yourself how powerful BirdSeed is.
Until Next Time,
Robert Urban – CMO of BirdSeed
Current CMO of BirdSeed and best-selling author, Marine veteran and PhD. Offers expert-level strategy and execution for SAAS and technology business through relationship driven marketing, content and sales while leading and managing people from all different backgrounds. BirdSeed is headquartered in Orlando, Florida.