Every site owner understands the value of getting traffic to their website. It’s impossible to make a sale or generate a lead unless someone is actually there to sell to. But once the potential customer has landed on your page, many website owners are stumped by the opposite problem: visitors leaving their website without converting.
A thousand visitors can still result in zero conversions, and that means zero revenue. You may have a great product or service. Those visitors may even be the right kind of traffic, right smack in the middle of your target audience. So what’s the problem?
What you’re missing is website engagement. Your visitors never become customers because the value and experience they’re looking for aren’t in the right places on your website.
Converting visitors into customers or leads is the goal of website engagement.
Website engagement is poorly understood. Website owners can get lost in the never-ending struggle to attract more and better traffic. But getting one visitor (or a thousand) to your website doesn’t mean you’ve made any conversions.
What Is Website Engagement?
Engaging your website’s users is how you inform, guide & convert your users into customers or generate leads.
Website engagement is a measure of how well you catch the visitor’s attention and what kind of connection they make with your business. Engaging your users can be defined as obtaining and retaining your users’ active attention.
The best ways to engage users are providing them with:
Helpful information
Entertaining content
Constructive actions that lead to their solution
These three categories cover many different ways of catching and holding customer attention
At BirdSeed we make the distinction between active and passive customer attention. One is helpful in obtaining conversions; the other is not.
A good example to differentiate would be if you are watching a movie in the background while cooking dinner. In this case, the movie would be getting your passive attention, while cooking would have your active attention.
Giving an object or activity your passive attention isn’t likely to achieve any conversions. Keeping your visitors active and engaged, on the other hand, is an ideal way to build conversions.
Website engagement includes every action that visitors take on your website – filling out forms, watching videos, calling your business, sending you an email, contacting you via live chat, and more.
Not only does a great, engaging experience satisfy more users more fully, but it also increases conversions, customer loyalty, and retention.
Why Is It Important To Engage Users?
Engaging your users encourages them to give you the time and connection you need to generate sales or leads. A website that lacks engagement will always struggle to convert visitors into customers, no matter how many people are attracted to the website.
Your website can’t just generate traffic and call it a day; it needs to engage your visitors in ways that grow your business’s revenue. The methods you use to engage visitors need to be targeted to generate conversions.
Benefits Of Engagement
Engaging your users effectively with an eye toward creating more conversions leads to many interconnected benefits:
Creating connections is part of a healthy engagement strategy. Think of it as a conversation with your customer: You greet them and interact with the ultimate goal of addressing their needs.
The customer connection is created most effectively when it’s the result of genuine human interaction. This is exactly why live chat has gained so much popularity in recent years. Phone calls and videos are also go-to methods to connect with customers, while chatbots remain a frustrating option.
BirdSeed is designed for just the type of human connection that increases trust and fosters conversions.
Building Engagement Increases Conversions
Once your prospective customer has landed, your engagement strategy should immediately go into effect. Successful businesses have their target demographics very well defined, but when you want to maximize conversions, you need an engagement strategy flexible enough to work for individual users and their preferences.
Each user is a totally unique person, and a “one size fits all” approach to engagement will never fully optimize your conversions. Highly customizable solutions like BirdSeed allow flexible solutions to be tailored to each and every page.
Increase Customer Satisfaction
There is no single type of engagement that is a ‘one size fits all’ for all businesses and industries. A customer looking to buy a generator may want to watch a video detailing the product specifications, while a visitor shopping for insurance may want to engage through a phone call with an agent.
Finding the exact right engagement solution for your visitors and providing it at the right moment increases the likelihood that the user will convert into a customer.
Not all actions that fall under the umbrella of website engagement are equally desirable – some businesses won’t want users to send an email, while others will need users to schedule a meeting. That means it’s not enough to see that users are spending time on your website.
It’s important to understand exactly what they are engaging with, at what point they engage during their customer journey, and where visitors are leaving your customer funnel. BirdSeed is designed to engage and interact with your users at every point from when they land on your site, to conversion, and beyond.
Improving Understanding of Your Audience
Experimenting with different types of engagement will help you learn about what different segments of your target audience are looking for regarding engagement. All businesses need a defined target audience. But that audience can be much more tightly or loosely defined depending on the product or service you provide.
Let’s take a look at a plumbing company, for example. Anyone who owns a home and many who own businesses require plumbing services. Any adult can own a home or business, so that’s an extremely broad audience! A plumbing company advertising its services could attract any and all homeowners and business owners with plumbing needs.
This leads to a problem when depending on a single engagement plugin to satisfy all your customers, like live chat. A 65-year-old business owner will probably have a different preference for engagement than a 30-year-old homeowner. But both are in the plumber’s target audience.
Making and offering multiple forms of engagement is a great help in serving all the different segments of your audience.
Optimizing Your Customer Funnel
An excellent benefit to improving user engagement is making incremental and measurable improvements to your customer funnel.
Providing actions for your users to take in a strategic order enhances your customer funnel. Your strategically selected actions direct them more surely through your customer funnel to conversion. Using BirdSeed’s suite of plugins gives you endless customizability. You can anticipate and answer their questions with easily accessed FAQs, build connections via video, live chat, and phone calls, and capture their name and email for follow-up or remarketing later.
Learning where visitors leave your customer funnel and what type of engagement most satisfies those users gives you the ability you target those ‘holes’ effectively. If you need pinpoint accuracy, BirdSeed allows you to customize the type of engagement plugins you need down to individual pages.
If you see that your visitors want more knowledge about your shipping process at a certain point in their customer journey, create a Knowledge Library or a Proactive Message in BirdSeed on that page detailing your shipping policies and process.
Follow The Data
Anybody can guess what the best solution and plugins for your company would be. But nobody has to guess when they use BirdSeed: All engagement is recorded and displayed conveniently on your Dashboard.
Only the data on how your customers actually interact with your website will lead to true optimization of your engagement & conversions.
BirdSeed provides extreme levels of detail in exactly how your users are engaging with your website. The detailed reports show you exactly what customers are using and what they avoid. BirdSeed excels in testing how different options for engagement actually perform, which gives you the ability to improve or remove the plugins you’ve selected.
Analyzing Engagement Metrics
Use the Dashboard to take in all your engagement at a glance, for whatever period of time you’re interested in analyzing.
Clicks – See how many users have interacted with your BirdSeed by viewing total clicks., These clicks are then broken down by particular engagement actions so you can understand your plugins that are working and plugins that are not.
Live Chat– This shows how many times visitors have contacted you by starting conversations in your Live Chat plugins.
Call Request– This shows how many times visitors have requested to receive a call back via your Call Request plugin.
Email Capture – Though this plugin can capture much more than email addresses, this tells you how many times people have used your Email Capture plugin.
Contact Form – Highly customizable, this plugin can fully capture customer requests, especially during your off-hours.
Schedule a Meeting – Many business owners can’t effectively make conversions online. Schedule Meetings to get face-to-face with customers.
Knowledge Library – No need to hope that customers navigate to your FAQs page. Using Knowledge Libraries places convenient answers at your users’ fingertips.
Link Launcher – Displays how many pages have been navigated from your BirdSeed.
Video Showcase – How popular are your videos? High interaction with your videos would indicate you’ve nailed down one of the main preferences of your target audience.
Event Announcments – Displays how many users interacted with announcements like sales or special promos.
User Feedback – Set questions where & when you want them on your website to collect user feedback in real time.
Incremental Gains
Sometimes improving or upgrading your website requires massive amounts of effort before you see any return at all. Fortunately, improving user engagement with BirdSeed can be done one step at a time, and improve engagement at every step.
It’s very simple to start with only one plugin, set it up in minutes, and observe the resulting user engagement with that tool. Adding or modifying plugins is just as easy
Maximizing your engagement takes time and consistent effort, but the individual steps that improve your engagement are generally simple and easy to implement
Creating and optimizing your ideal engagement solution can be done incrementally, just taking one step at a time to improve your engagement and conversions. BirdSeed is incredibly easy to develop one plugin or even one page of your website at a time. Initial setup takes about 15 minutes; but the options for customizing your plugins, engagement, and conversions are endless.
Different Business, Different Engagement
The need for engagement exists across all industries, but the type of engagement your business needs to optimize conversions could be specific to your industry or company.
Your unique business calls for a solution that can be customized to fit and enhance your overall conversion approach & strategy. Live chat has made great strides in addressing communication gaps between visitors and businesses, but it’s easy to lead the field when there isn’t much competition.
A standalone plugins like live chat won’t satisfy the needs of every customer, but business owners have been faced with a quandary. Having multiple plugins starts to slow down their site, create clutter, confusion, and a large monthly bill for their company.
Multiple extensions or plugins create more difficulty when performing updates. And adjusting multiple plugins to flex your overarching conversion strategy is so time-consuming that for most admins, there won’t be time to do it.
BirdSeed: Simple, Flexible, Engaging
BirdSeed’s suite of plugins puts the functionality of many apps into one easy package designed to maximize your conversions.
BirdSeed provides the flexibility needed to serve your website and users regardless of your industry. With BirdSeed’s 12 plugins in one, you’ve found the most flexible, customizable, and effective engagement tool on the market.
Sign up today and start optimizing your conversions to grow your revenue.
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