website engagement

Posted on January 31, 2019 in Marketing Thoughts

What is Website Engagement?

We live in an amazing time, technically speaking.  Almost all the world’s information is at our fingertips. However, this same technology that was supposed to make our life easier, has often had a simultaneous effect of increasing other’s expectations of what can or should be done by a business. This runs the gamut from answering questions, to checking out, to scheduling something, to shipping and more. In this blog, we will focus on one challenge that has become prevalent- website engagement. What do we mean by website engagement?

Website engagement (or customer engagement) is the ability for an online visitor to connect with a business. Historically, this was done face to face. Then by phone. Next came email. And then came websites with knowledge libraries and FAQS and more. And then smartphones changed the game again. Live chats, online meeting schedules and so much more were being crammed into this one little area.

So, web properties became more and more complex in order to handle the many different communication methods that a web visitor might want to choose from.

This beautiful clean website that was an information portal, now became a communication portal.

In addition, the audience changed. No longer was it one psychographic that had a preference but the marketplace now instead had several different generations that often had unique communication preferences.

Here is a test. Ask any of your friends or family if they would call or text someone if they wanted to know something important. You will find that statistically, most older people prefer talking and the younger digital generation prefers texting.

What does this mean for your website and your business? How does this affect website engagement? It means that there is no longer one communication method that is preferred over others. If you focus on just one, you will lose your audience. If you focus on cramming everything in, the customer experience falls short and often they leave your website.

There hasn’t been a great way to offer many communication tools to your website visitor in a clean and simple way.

Until Now. Until BirdSeed.

BirdSeed let’s the web visitor not only choose to engage with your brand in the way they are most comfortable, but also lets them choose when they want to engage with your brand.

Most importantly, it does this in a simple way. The web visitor will click a small box on your website when they are ready. All the options come up in one easy to use and understand way. They can choose to communicate with your brand in whatever way they want. You no longer have to sacrifice “prime real estate” on your website to include various communication tools and you don’t have to prioritize one over another, possibly losing the person who doesn’t prefer that one you chose.

By providing a wide variety of types of interaction, you afford your visitor the opportunity to interact in whatever way they find most comfortable.  For instance, some visitors just want to read, others prefer to ask a specific question and have an immediate answer. Having real-time availability is crucial for those visitors who absolutely must engage immediately.   Take a look at some of the solutions we provide to ensure your visitors can engage immediately here. 

Enhance your customer’s experience today by implementing BirdSeed. Make it personal, specific and memorable.

Until Next Time,

Robert Urban – CMO of BirdSeed 

robert urbanCurrent CMO of BirdSeed and best-selling author, Marine veteran and PhD.  Offers expert-level strategy and execution for SAAS and technology business through relationship driven marketing, content and sales while leading and managing people from all different backgrounds. BirdSeed is headquartered in Orlando, Florida. 

 

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